Baseline Audit
We extract your current keyword rankings, analyze site structure for topical clarity, and benchmark competitor semantic strategies.
The audit phase establishes what you already rank for, where you've lost ground, and which competitors occupy the semantic space you're targeting. We review internal linking patterns to identify whether your site structure supports thematic coherence or creates confusion. Competitor analysis involves reverse-engineering the top five organic competitors to understand their cluster architecture, pillar topics, and content gaps you can exploit.